Furniture Store Marketing – When Everyone Is Your Customer, No One is Your Customer!

One of the biggest challenges home furnishing owners must overcome, in order to be successful in this new economy, is the dreaded I-offer-everything-for-everyone syndrome. On the surface this looks like a sure-fire way to get more customers, but it is already proven time and time again that it is not always the most successful way to prosper in your store.

If you are an independent home furnishing retailers, then chances are you have a limited budget and limited space to work with. So, if your store offers several contemporary collections, several ultra-modern collections and some eclectic pieces as well as some early American collections scattered through you store, do you really think that you have enough of any of those styles to satisfy the type of customers who are looking for a specific style? However, style is only one way to target your customer.

In fact, the most successful furniture retailers in my area focus on a couple of things to attract a specific type of customer:

  • Complete living room packages for under $ 2,000 or furnish your entitlement home for under $ 5,000.
  • Long-term low or no interest financing
  • Fast delivery within 3 days or less
  • Lower prices for packages

So, by narrowing down their advertising, they attract a customer that wants to purchase multiple pieces, which in turn, drives the average ticket sale and profits up. They then offer attractive financing terms which attracts customers with good credit and income, while enticing them to spend more money because the customer has longer to pay for it.

Most importantly, they save the customer money by buying more and can get it in their homes in a couple of days. There is also another twist to these retailers. They reward their salespeople handsomely for NOT selling the financing, but getting customers to pay off their balances in less than 90 days.

There is a common slogan in marketing statute, "There are riches in niches." Simply put, this slogan means determine who your most profitable, enjoyable and easy to attract customer is, and then specialize in getting more of those customers to come into your store and buy. You do this by creating a USP (Unique Selling Proposition) that compels your most profitable customer to come back into your business again and again.

What if you reviewed your business over the last couple of years and discovered the following trends about your customers and prospects:

  • Wives initially visited the store without their husbands.
  • Recently married
  • Had three kids
  • Lived within five miles of your store
  • Spent between $ 800 – $ 1500 on sofa, loveseat and tables.
  • Paid by Visa, MasterCard or Discover

Once you have this information, you can redesign your store and business to cater to more of the same types of customers that are currently spending good money in your store.

However, you can only use this information to your advantage if you take the time to find out who your customer is, what is important to them and what they really want.

It may come as a surprise to you, but your customers want more than just a sofa. If you are just selling a sofa, you are missing out on a ton of business. Here are a few of the keys I have discovered over the years:

  • Do not sell mattresses, sell relief from back pain.
  • Do not sell home theater seats, sell the entertainment experience.
  • Do not sell sofas or loveseats, sell comfort and warmth.
  • Do not sell furniture, sell status and prestige.
  • Do not sell interior design, sell ENVY and the WOW factor!

Once you know what your customers really want then, you could use that information to create a USP that attracts more of the same type of customers. For example:

  • "Do not hire expensive interior designers, use our 23 point design checklist and give your home a million dollar look for FREE!"
  • "Discover how to give your home an extreme $ 20,000 makeover, on an $ 8,000 budget."
  • "Your family and friends will say" Oh my gosh! Your home is simply amazing! "In 27 seconds flat … we guarantee it!"

Does Body Jewelry Make You Take Extra Risks?

Body jewelry is usually associated with body piercing. There are lots of styles available ranging from cute and sexy to exotic and tribal. The places that can be pierced and the type of jewelry worn are naturally endless. It seems that when a person moves beyond a traditional or conservative earlobe piercing that other people tend to think that this non-traditional self expression is a sign of rebellion. However, is the presence of body jewelry an indication that the person is willing to take extra risks?

That is a question that parents of teens battle with as their kids approach them for permission to get a piercing. They fear that piercing such as a belly piercing, nose piercing or tongue piercing may be an indication that their teen is rebelling against their own parental values.

This is true in some cases; however, many teens simply say that the desire to wear different types of body jewelry is merely a form of personal preference and expression. Not a rebellion against their parents, just a sign that they want to have their own look even if they will keep their parents value system.

What risks youth may encounter in their quest to wear body jewelry is trying to do the piercing by themselves with a needle and a prayer. This is often not the best road to travel. The risks for infection are far greater than the risks of not gaining permission from your parents. Many teens see self piercing as the only alternative when their parents "just do not get it."

Does this mean that parents should open the gates and permit their kids to wear any type of body jewelry that they desire? Will this lead their kids to continue that push into getting permission for other behavior such as under-age drinking, smoking, or drugs? In other words, is body piercing the "gateway drug" for a rebel youth?

Probably not. But that is what many parent fear when their teens ask them about body jewelry. Youth often believe that nothing bad can happen to them. They are young, resilient and can handle anything including the risks of a self-piercing. As a parent you have the ability to less some of the risks that youth will consider. Most experts would agree that by educating yourself about body piercing and by understanding your child's motives and desires for this trend, a solution can be formed that will keep harmony in the house and enhance the relationship with your teen.

5 Things To Consider When You Buy Clothes For Your Baby

If you think that shopping for a baby is a simple affair, then it is time to think again. With so many options to choose from, it is difficult to make up your mind. Whether you are buying clothes for your child or for the children of your friends or relatives, you need to consider few factors.

The first and the most essential point that you must remember is that you should buy clothes that are at least one size ahead of the baby's present age. This is because babies grow very fast in the first few months and buying larger clothes will make sure that you can use them for a longer time.

The second important thing that you should take into account is the season when the baby will actually put on the outfit. If you are planning ahead and buying clothes for your newborn that it can wear in the near future, choose the specific range of outfits designed for different seasons.

The third factor in the list is to buy clothes that match your baby's need. As it is already said that babies grow very fast, do not buy very expensive outfits for it. Be realistic in your choice and choose outfits that are easy to put on and remove. Go for a bodysuit and a few pairs of comfortable pants, buy lots of bibs, booties and hats that your baby will need more often than any other designer dress. Pick the clothes that allow easy diaper change. Go for those dresses that have two pieces and do not opt ​​for single-piece outfits that do not allow you to access and change the baby's diaper easily.

The fourth thing in this list of discussion is to choose clothes that you can wash and dry very easily. Babies soil their clothes now and then and so it is important to buy out that that does not keep the stains or marks and are easy to clean.

Last but not the least, when you are buying clothes for your little one, make sure you choose clothes that you can use for both boys and girls. This is all the more important if you are planning to have more children in the future. You can reuse these clothes and save a lot of money.

Now that you know what to look for when you go shopping for your sweetheart, there is no chance of any confusion. Whether you shop online or offline, these points will guide you towards the right clothes for your baby.

Instant High Paying Jobs For Teens

So you have a teen on the hunt for a half decent job but what are their options these days. Everyone is telling them to baby sit or get a paper delivery job but both are time consuming and pay third world country rates when it comes to money in their pocket. It is even harder trying to land a job position that has been advertised somewhere as employers receive hundreds and hundreds of applications when advertising in the current job market.

A recent study shown that it is now taking the average person 4 – 7 months to find new employment and they expect that period of time to lengthen substantively over the next few years.

So what can I do you say, well thanks to modern technology all this is about to change. The days of searching endlessly for employment are fast coming to an end as the internet slowly takes over and starts filling this increasing need in the teen job market. When it comes to jobs for teens it is now possible for them to land their dream job in under ten minutes no matter who they are. When they take a job online there are no lengthy, intimidating interviews to go through and their application is always accepted no matter where you live or what qualifications they may or may not have. When you compare this to the difficulty of applying for and getting a normal advertised job it is no wonder that thousands of teens are switching to paid online jobs.

Paid online work beats traditional jobs hands down every time. Online jobs these days mostly consist of completing online survey's as these are generally higher paying when it comes to the types of work you can do online and they make fantastic jobs for teens. Most of these places are free to join and once they have signed up they can then start taking surveys and get very well paid for it. Most teens that are doing these surveys are at least $ 10 for a twelve minute survey with the money getting transferred to their account on completion.

The surveys themselves are extremely easy to complete and there is an unlimited number of different types of surveys that can be taken. There are no set times that they have to work, teens can quickly and easily work at their own pace as often or as little as they like each week, it's up to them. By just taking 3 surveys per day, 5 days per week, a teen is capable of earning $ 150.00 per week. Just try finding a job anywhere else that pay's as well as this that will hire them instantly.

Which survey companies they end up joining makes a huge difference to how much money they make. Pick the wrong ones and they could end up working for $ 2 – $ 5 per hour and getting very frustrated. Out of all the "Free To Join" paid survey sites online today there are only a small list of survey companies that have the genuine higher paying surveys available on a daily basis. Joining all of these top 7 companies ensures that they have and endless supply of high paying surveys to take every day when they log in.

So the choice is up to them, with the state of the current job market are they going to keep blogging.